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2.1 Economic Force

Economic factors have a direct impacto in the potential attractiveness for various strategies, the economic indicators affect the capital expansión decisions also  this data shows the consumer and business wealth expands or contracts. The comprehension of economic variables allows organization  to recognize opportunities and threats.

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The growth to GDP have a positive meaning in  for organizations in Colombia, this increase in the production show the rise both the governmental and business  incomes. Therefore is a good sign for the foreign investment, this is a sample of the Colombian economic welfare.
The CPI is important for all who earn and spend money, because when prices rise, the purchasing power of the Colombian peso falls. And when prices fall, the purchasing power of the weight increases.


In technical terms, the CPI data can perform the following procedures:
 

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• Update the purchasing power of any cash flow
• Isolate the price effect about cash flows
• Determine purchasing power equivalence between different time periods.

 

The first effect is the loss of purchasing power of consumers, which would affect the purchase by consumers of the services of the hotel.The loans will lower its real price. If there is a realignment of interests, which would benefit the hotel to make it easier to pay the debt.
 

The unemployment has decreased in the last year, this is an indicator of stability  and the production increase .Also, the occupation into the industry and the hotels area is favorable, and shows the industry strengthening.
 

The % Occupation In Trade, Restaurants And Hotels show how much capacity is used by hotels, in Colombia this percent is 26,9%, Is necessary that the organizations formulated strategies for increased this indicator and to make that visitors come back, and stay more time in the hotel.
The trm dollar affect the industry in several ways, a change in this factor modify the dynamics sector. a low or high trm dollar make the organization more or less competitive front other markets. The interest rates have an impact in the industry investment and it’s important for the firms financing.

 

Other vital indicator is the real income to hotels, this positive variation demonstrate the effective results generated by activities to all firms into industry.
The minimum wage still been low, that affect the purchasing power to residents, the industry needs attract possible foreign  customers, with a high power purchasing or develop price strategies, that make a  industry more competitive.

 

 

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