In recent years Colombia has presented a growth in hotel offer, thanks to  different governamental incentives and the increased to national business clients and  international visitors. therefore we can say that competition has increased and these institutions increasingly seek to increase their clients through different strategies, for this reason we must consider what competitors are doing to take action and thus not affected the organization, but this is not the only thing to do, also we need to try to develop and keeping competitive Advantages to stand out from competitors, this is to be achieved primarily through continuous innovation and good customer service and high quality.