Collecting and evaluating information about competitors is essential for successful strategy formulation.  In this step the firm should be get it key information for knowing the major competitor´s strengths, weaknesses, objectives and strategies. Is determinate that firm to know the rival performing because the competitor´s products, services, process and decision could affect the customer perception and purchase about the organization´s good and services. The process the gathering and analyzing the rivals should be systematic an ethical.
 

One manner to obtain information about competitors is use the internet.