Analyzing the data of Hotel Cosmos 100, we can see how its financial indicators are not very good for this organization because it has a score of 60.15 in the benchmark rating, therefore is visible a negative change in the growth rate, liquidity and total employee. In the  Hotel Cosmos 100 website, we can conclude that there are not formulating and implementing strategies to attract more customers,It is not possible to know what is the competitive advantage, vision and mission. Only described the common services in the industry.