1. MISSION AND VISION STATEMENTS:

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A Mission statement is an announcement of  “reason for being” of an organization, The  porpuse of the mission statement into the organization is distinguishes from other similar enterprises. A good mission should reveals, What organization wants to be? And. Whom we want to serve?. Also is essential for effectively establishing objectives and strategies.
The vision statement response to the question What do we want to become?, Should be created first than the mission because a good vision allows to develop and understanding of a correct mission. Mission and Vision look for motivate the workforce into organization besides are effective vehicles for communication with important internal and external stakeholders.
Mission And Vision Must Have The Following Components
1. Customer
2. Products or services
3. Markets
4. Technology
5. Concern for survival, profitability, growth
6. Philosophy
7. Self-concept
8. Concern for public image
9. Concern for employees

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